P2 Publicity Form
Dear Exhibitor,
Thank you for exhibiting at Tube Southeast Asia 2025. A promotions and publicity programme has been prepared to ensure that the exhibition and especially you, the exhibitor, optimise the publicity opportunities available. Targeted at key buyers and audiences in the region, the promotions and publicity programme includes various channels, such as the exhibition website, direct mailers, electronic newsletters (EDMs) to press relations and more.
Here you will find all the information you need to help make your Tube Southeast Asia experience the best it can be. Please refer to the information and tools below to plan and prepare for the exhibition.
We look forward to working with you on a successful event.
PROMOTIONS & PUBLICITY PROGRAMME
Editorial Coverage – this includes editorials, previews and reviews covered by both regional and local industry media (print and digital).
Direct Mailing – at least three waves of direct mailing campaigns will take place that may include Show Updates 1 & 2 that contain a list of exhibitors, as well as a brief description of some of the products and services to be exhibited.
Advertising Campaign – a targeted and concentrated media campaign in international and local newspapers, print and digital publications as well as, relevant trade magazines and portals.
Email Campaign – targeted email broadcasts to potential visitors to promote the exhibition.
Show Catalogue – a comprehensive catalogue of the exhibition that enables visitors to search all participating exhibitors/exhibits according to the various industry segments. The Show Catalogue serves as an exhibition reference for trade visitors during and after the exhibition.
Show Guide – contains information such as exhibitors listing, floor plan, event calendar and general information on the exhibition, and is distributed free of charge to trade visitors.
Press Conference – this is held prior to the exhibition to promote highlights and innovations at the exhibition and to build awareness and generate visitors’ interest. You should therefore inform us about your products and any innovations in the market, so we can provide the media with editorial documents covering special features and a full scope of exhibits at Tube Southeast Asia.
Show Website – contains all information related to the exhibition.
[The publicity and promotional options may be subject to change]
Note: Sections marked with “*“ in this form will require your prompt action to take advantage of the publicity opportunities early.